What is a franchise?
A franchise is a business model that an organization can adopt as a strategy for expanding its business. When it is implemented, the franchisor licenses its knowledge, procedures, intellectual property, business model, brand, and the right to sell its company’s products and services to the franchisee. In return, the franchisee pays a certain fee and agrees to comply with certain obligations, usually set out in the franchise agreement.
For the franchisor, using such a system is a business strategy, compared to expanding by opening corporate sales, service locations, or “chain stores.” For the franchisee, adopting such a business system for selling and distributing goods and services reduces capital investment and liability risk.
A franchise is not an equal partnership because the franchisee is partially subordinate to the franchisor. However, if this cooperation is successful and transparency is ensured, there are favorable legal aspects, financial resources, etc., franchising is beneficial for both the franchisor and the franchisee.
There are several reasons for creating the “AVER Brokerage” franchise:
- To raise the level of brokerage services in Latvia;
- To provide agents who have decided to start their own business with everything they need to create an effective, profitable and growing business;
- To give the leaders of the AVER company the opportunity to develop themselves as entrepreneurs.
In 2021, three franchisees have signed franchise agreements. Two of them are AVER leaders who have started their own business, while the third is the company SIA “Trusted Latvija”, which decided to join us in order to grow and develop its company faster.
Why did the current franchisees choose to buy a franchise?
One of the franchisees, Ritvars, was initially a successful AVER agent for more than three years, and then worked as a team leader for two years, training new agents. Over time, he realized that he wanted to take the next step – to create his own company.
Ritvars says:
It's a different responsibility, the next step forward. When one goal is achieved, you have to move on to the next. What people get when they buy a franchise is one of the best, most structured training. It helps a lot when starting a business and making the company successful. You are given such a good foundation that no other company in Latvia related to property has. In addition, you get excellent mentoring, as well as the AVER name, which has already won its place in the market and is becoming more and more recognizable. For me personally, the benefit is also that I can self-actualize and accomplish what I have wanted - to create a successful company.
I am ready to take on various challenges in my life, throwing myself into the unknown with full force. I had already tested AVER while working as a real estate agent for several years when the company's manager David Barons approached me about the opportunity to purchase a Kurzeme franchise. Without thinking for long, I said yes. By purchasing a franchise, you gain a lot, but if becoming a manager is not your calling, then you can gain great experience and knowledge by joining us as a real estate agent. AVER has taken care of a perfectly developed training system so that anyone with the desire and the right attitude can learn everything they need to successfully work as a real estate agent. We are like a big family that worries and takes care of each other, and with each franchise we expand and become stronger. There is strength in a team and together we can do more than alone!
Buying a franchise comes with various advantages:
- Market recognition and reliability;
- Experience in serving project developers;
- CRM;
- Business management system;
- ISO 9001 quality management standard;
- “Brandbook”;
- Agent training and examination system;
- Sales manager training system;
- Internal control system KYC;
- Company privacy policy;
- Internal data processing policy;
- Lawyer-prepared purchase agreements, down payment agreements, acceptance, transfer acts, rental agreements (in LV, RU, ENG languages and for apartments, houses, land, premises, etc.);
- Cooperation agreements with agents;
- Email database with companies, individual clients, intermediaries;
- ADIFY.lv admin access;
- FB group NI around 210k members;
- Marketing system.
AVER also has a new tradition related to franchises. Every time a franchisee joins, a charity event is organized in the place where it is opened. This year it was held in Liepāja, donating to the purchase of equipment for the “Ballistic Boxing club”. In turn, by opening a branch in Saldus, AVER began to support the Saldus basketball club. We want to support new and existing Latvian athletes. In the future, it is planned to support other sports and sports clubs.
The key to the success of any successful company is satisfied customers who want to return. That is why AVER’s biggest focus is its customers. For this reason, we also invite you to support new entrepreneurs by using AVER services and recommending them to your friends, relatives and acquaintances. We will do everything so that you get what you want and are satisfied with the final result!
